Factors Accountable for Non-Participation in the Stock Market: Identification and Ranking

Non-Participation in the Stock (NPS) market is a serious concern especially with rising burden of debt general and NPA particular Indian economy. This paper an attempt to address problem NPS. Identification factors accountable for NPS first step resolve problem. Ranking obviously second so that can be resolved sequential manner. The current study identifies: willingness invest, cash availability, knowledge equity market, expectation returns, trust on risk market. are delineated order priority. Willingness invest stock come out more important reason happens least factor pecking A multi-criteria decision making tool, Analytical Hierarchical Process (AHP) applied set identified into their relevance findings have unique attributes terms newer method ranking them. relevant responded appropriate change or revision guidelines policies Moreover, one major implications taken care wise manner as compared taking up all at same time.